Belgrade · Novi Sad · Subotica +381 61 623 20 33
S Apple Smart
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iPhone

Current iPhone lineups and previous generations still available. Memory and color options are selected on the product page, where you can also see price changes. We turn on and test each device before shipping, and the courier will wait for you to check it out. Read more
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Only in stock 8

Found: 12

Retail prices in Belgrade stores – we check them monthly, most recently in August 2026.

What iPhones are in the catalog?

There are four models in the seventeenth series in the catalog. Memory and color are selected in the product card. The price for each configuration and its availability are also displayed there.

  • iPhone 17 Pro: 6.3-inch screen, three 48MP cameras, a telephoto lens with 4x optical zoom, A19 Pro chip.
  • iPhone 17 Pro Max: Same cameras and chip, 6.9-inch screen, and up to 39 hours of video playback.
  • iPhone Air: the thinnest phone in the series, 5.64 mm and 165 g, 6.5-inch screen.
  • iPhone 17: 6.3-inch display with up to 120Hz refresh rate, two 48MP cameras, A19 chip.

If a configuration is marked "on request," the button in the card will take you to a Telegram manager. They'll give you a delivery date before you make any decisions.

How to choose an iPhone

The iPhone 17 is the perfect choice for most people. It has the same screen size as the 17 Pro, offers the same refresh rate of up to 120 Hz, and weighs 29 g less. The Pro models are ideal for those who shoot from a distance: the telephoto lens offers 4x optical zoom and 8x optical zoom.

- Filming concerts and sports from the stands: iPhone 17 Pro or 17 Pro Max. - Watching a lot of video and reading on your phone: iPhone 17 Pro Max. - Your phone needs to be light and thin: iPhone Air. - Need a 120Hz screen and two good cameras without overpaying for a Pro: iPhone 17.

iPhone storage isn't expandable after purchase, so you choose the capacity right away. 256GB is enough for photos and apps if you're storing them in the cloud. If you shoot a lot of video, consider 512GB or 1TB.

About the SIM card. Pro models in the catalog come with a nano-SIM tray and eSIM support. The iPhone Air only supports eSIM, so check that your carrier supports it before purchasing.

How to buy an iPhone in Belgrade

The store doesn't have a showroom; iPhones are delivered by courier. Submit a request on the website: a manager will call you back, confirm the device is in stock, and schedule a pickup time. If the model is in stock, a courier will deliver it within Belgrade on the same day.

The courier will wait while you turn on your iPhone and check the package. Payment is due upon receipt, once the phone is in your hands and checked; no prepayment is required. If anything is wrong, don't pick it up; we'll resolve the issue on the spot.

We offer a 12-month warranty, and repairs are carried out at our Belgrade service center. We provide a replacement device for the duration of the repair. We provide free setup and data transfer from your old phone, and the courier will wait for the transfer to complete. Keep your old phone charged and remember your Apple ID password in advance.

Delivery to Novi Sad, Subotica and throughout Serbia

The store operates in Belgrade, Novi Sad, and Subotica. We ship iPhones to Novi Sad, Subotica, and other Serbian cities via delivery service. The manager will inform you of the delivery time and cost when you confirm your order; delivery times and costs vary depending on your address. The iPhone price on the website is the same for all cities. It's more convenient to ask questions about a specific model via Telegram; a manager will also answer them there.

Frequently asked questions

Where to buy an iPhone in Belgrade?

Apple Smart with delivery: a courier in Belgrade will deliver your iPhone the same day if the model is in stock. No prepayment is required; you inspect the phone in front of the courier.

Which iPhone should you choose in 2026?

The iPhone 17 is suitable for most people: it features a 6.3-inch display with a refresh rate of up to 120 Hz and dual 48 MP cameras. For zoom shooting, go for the 17 Pro or 17 Pro Max, and if weight is a concern, consider the iPhone Air.

How to check if an iPhone is original?

Before shipping, we turn on your iPhone and verify the serial number on the device, the box, and in the system. Upon delivery, the courier waits for you to check the phone yourself, and then payment occurs.

Is the price in Novi Sad different from Belgrade?

No, the iPhone price on the website is the same for all cities in Serbia. The manager will provide the delivery time and cost to Novi Sad when you confirm your order.

What is the warranty on the iPhone?

The store offers a 12-month warranty on new devices. Repairs are performed at our Belgrade service center, during which time we provide a replacement device.

Is it possible to buy an iPhone in installments?

0-0-24 installment plans from our partner bank are currently available for Mac and iPad. A manager will let you know if there's an iPhone option when you confirm your order.